In the past several years I have met hundreds of people who are committed to doing work they love and are committed to selling what they think people need but are simply not willing to accept the fact that nobody is willing to pay them for their services. In fact, I know a lot of people who have created a serious level of visibility around who they are but who have virtually no monetary rewards to show for that visibility.
As you can imagine that can be terribly frustrating. You fall in love with an idea, you see people who you know would benefit from your services, you pour your heart and soul into your business plan and marketing and then discover the only money they are willing to shell out is enough for a book that costs $14.95 on Amazon.com.
That’s sort of what happened to Bria Simpson. Bria is an extremely bright individual who a couple of years ago seemed to be doing all of the right things in her business. If you had been watching her you would have thought that she had all the money and clients she could handle. She had authored a best-selling book, The Balanced Mom, was seen on Fox News, Martha Stewart XM, and in Redbook, Newsday and the San Fransisco Chronicle. Pretty good, right?
The problem was that all of the visibility was not translating to dollars. She was definitely an expert in her field – the problem was that not many people were interested in giving her their hard earned money to get more balance in their lives.
The difference with Bria is that instead of digging her heels in and trying to beat a dead horse she decided to do something about it. She knew she had the skills, the training and the experience to work with people in a very powerful way but she also knew she needed to find a captive group of people who had a problem they were willing to pay to solve. Not only did she do that but in the short time since she made the switch from the Balanced Mom coach to a marketing and business coach for women entrepreneurs she has catapulted her visibility and her income beyond even what she imagined.
There are a lot of things she did right like research what her market’s biggest problem was and what they were willing to pay for, she hired a phenomenal mentor and she figured out how to translate all of the expertise she had been gaining over the previous 20 years into her work with women entrepreneurs. And, one of the most brilliant things she did was position herself as one of the premier experts in her field. It wasn’t just about calling herself the expert but actually earning the designation. How she did this and a lot more is what she’s going to share on an upcoming free call entitled, “Become Known as an Expert in Your Field“.
There are a lot of people who offer teleclasses on similar topics but the fact that Bria went from a struggling coach to a 6-figure business owner, without giving up all of the freedom she craves, in what seemed like the blink of an eye is a good enough reason to join her on this call. You know when you meet someone and you just know they have “it”. That’s how I felt when I met Bria and if you want to find out what that “it” is and how you can tap into it to ramp up the visibility AND the income in your own business, I strongly recommend you join her for this call.
